Final Magazine Advert And Album Cover

  

 

 

This is the front of our album cover and the final designee we have chosen to go with a cracked glass front with white righting causing a contrast with the black edges and making it stand out. The font also has missing portions making it look damaged or tattered we believe this fits in with the grungy tone of rock

 

 

 

This is the inside left cover of the album. We have chosen to go with a Band image as we feel this gives the audience and insight to the band.

 

This is the inside right side of the album cover.We decided to use a record player for the disc backing picture this was inspired by eric Clapton as he produced on vinals when he started out producing and felt it would be a nice touch 

 

 

 

 This is the back cover of our album we felt a deserted dark street marched the genera of rock as it fits with the grungy tone of the genera

 

 

 

This is the final media advert we feel that it its the genera perfectly and works well as an advert due to the contrasting colours grabbing attention combined with the 3D hand effect. We feel that this grabs attention well. 

Magazine Advert Drafts

These are some pictures of our magazine advert drafts through the stages of production.


                                                 
This is a early image of our magazine advert in this image we had decided on very few thing and only had chosen the font and the idea of a 3D hand bursting through the advert

This is our poster after more research had been completed on advert and we decided to ad a background to the broken window to make it more realistic.

 

after finalising the idea of having the album within our poster we decided to remove the font we had placed at the top as this could be found on the album so we replaced this and added in some ratings as we found this almost a necessity to have in our advert

Digipack Editing Process

These are some images of our digipack at various stages of its development

 

 

 

 This was the first idea for an album cover, we wanted to include the skateboard as we thought it fit in well with the rock genre but after further consultation and research we found that it would have no place in the video and did not fit in well with the song we had selected but we felt that the idea of the black border was a solid choice and there fort we decided to carry it forward.

 

 

 

This is a more developed version of the digipak, we decided to bring the band together for the inside cover as we feel it fits the conventions of rock albums to have a picture of the band on or in the album. We decided to use a record player for the disc backing picture this was inspired by eric Clapton as he produced on vinals when he started out.     

 

  

Evaluation Question Q3

What have you learned from your audience feedback? 

interview

we decided to conduct an audience interview concerning rock genera as we had decided that all members of the group enjoyed this type of music and felt that it would be a challenge to produce a good rock music video and there for we wanted to achieve this. we interviewed both our primary and secondary target audience  and asked them the following questions in order to find out what they would like to see within a rock music video and what they would not as this would give us a much better understanding of what we should do when producing the video. 

1.What would make music videos more interesting to watch 
2.What is your favourite aspect of rock music videos and why?
3.Is there any rock music video you have watched that you really enjoy? if so, what did you like about it?
4.Is there something within a music video that you disliked and why? 
5.Is there something you would like to see in a rock video that you haven’t seen before?
6.Why do you prefer rock over other genres of music?
7.When watching a music video would you prefer it to be performance or narrative based
8.Do you think that the legends of rock such The Beatles, have influenced the music industry?

Annotations

• Chris Higgins said how the best and most enjoyable element of a rock music video is the performance, he states how he enjoys going to gigs and in a rock music video he would enjoy 'seeing them in action and performing live even though I am not there'. He states how the high tempo of a rock song is the reason why he prefers that genre over any other, the reason that was given was; 'it suits my personality because I'm a very active, sporty person'
• Joshua Shardlow said how he enjoys seeing a narrative in a rock video that you can relate to. The reason why he prefers the genre of rock over other was the sounds in a rock song and the way it makes your feel. He says that in a rock music video he would like to see a performance which cuts to an appropriate narrative in certain places.
• Kevin Mitson said how 'the artist playing the music and singing instead of a weird storyline' is the aspect of a rock music video he most enjoys. He states how he 'is not the one for romantic music' and how he prefers (classic) rock because it it done by proper musicians who know how to play there instruments properly and don't just rely on electronically formed music which he says he 'detests'. He prefers performance music videos because he enjoys 'seeing them doing there stuff, playing the music', he says he is not that keen on a narrative video even though some rock musicians do include it.

Key Findings

• A large interest in performance based with a hint of a narrative to spice it up.
• Main focus on the band then other actors
• Editing to fit tempo of song

After analyzing the target audience research, we now know that a great element of our music video is going to be the performance. It will mostly likely be the main aspect but, regarding what Joshua Shardlow said about have a narrative in certain places, a narrative that address certain parts of the lyrics could be very creative.

Doing this research helped us to get an overall idea of the audiences likes and dislikes, we found that we followed the audiences feedback in order to give the audience a video that they would enjoy watching. I feel that feedback was a very important process of making a music video because the main reason behind making a music video is to please the audience. 

Pitch feedback



Good Ideas

• Theory of Opposites between 2 very different people in very different lifestyles
• Use of 2 different narratives
• Use of new creative camera shots such as POV from neck of guitar
• Performance element where appropriate
• Creative editing such as split screen between two characters

Feedback

• Where to stage narratives?
• Characters? how to make them very different
• Linking split screen to lyrics
• Twist at the end... maybe they 2 very different character meet

Changes after feedback

We are going to stage the narratives in everyday life places such as work, home. The difference between the characters will be very clear, one will be very aspirational, very clean. The other will be no bothered about life, maybe some scenes of drug us. The characters could be a boy and a girl, we could use classic stereotypes of men to portray the boy as the untidy, unruly person. The twist at the end could be them meeting up and starting a relationship, like in a lot of occasions, the girl sorts the boy out

Secondary target audience research

Student video feedback during the editing process

Positive Feedback

• Creative shots of Performance
• Edits used are exciting to audience
• Instrument are well synced to music
  Negative Feedback

• Lots of blank spaces where footage should be
• Excessive use of drums can become quite tedious
• Lack of focus on singer and narrative
  Outcome 
  With this information, we will aim to film more footage especially the narrative part over the weekend and upcoming weeks. We will aim to use the footage we have acquired in small snippets, decreasing a single clip of drumming to under 2 seconds to fit the genera. We may make the singer the prime focus of the music video but not rely on it alone. The narrative will also be fit in with key lyrics in the music and a clear divide between narrative and music will be made.

Digipack feedback

 Digipack Feedback    

 Idea 1
Pro
- Good use of instruments to follow conventions
- Has relevant information
- Very eye catching
- Creative
Con
- Very cluttered
- Red colour doesn't work

Idea 2
Pro
- Very creative
- Good use of broken record to show rebelliousness of rock music
Con
- Lack of final colour


Idea 3
Pro
- Use of skate board suits stereotypical image of Band is good
- Track list of arm cast is creative
Con
- Hard to create

Idea 4
Pro
- Promotes the artist
- Very creative track-list design
- Good Font
Con

Idea 5
Pro
- Simple front is very effective
- Brick wall picture is very popular with rock album
Con
- Use of original logo is a bit of a shady area


Idea 6
Pro
- Grunge hammer suits genre
- Metal plate like back cover suits genre
- Has relevant information
Con
- Pretty simple

We have decided to incorporate a bit of all 6 designs into 1 cover, we will use the arm cast idea for the inside lyrical book, the record play and record will be used for the CD slot (the brojen record will be the covering for the physically CD, the band shot will be used in the front cover and the track list writen on wall will be used for the back of the album.

Conclusion
In conclusion i feel that all the feedback we got helped us a lot of different ways. The most useful feedback that we got was during the planning stages and that was to include a performance aspect as well as a narrative as the audience have liked that aspect through all of the other stages of its production. The feedback in general helped us to know what to do to make a global audience and to fit the audience demographics that we wanted and produce a video that would not only shine next to other professional media texts because it was produced in the same way but also to have our own twist to make the video ours and potentially better than others that appearer repetitive

Evaluation Question Q2

Do they look like they are supposed to?

I strongly feel that our album cover, magazine advert and music video look as they are supposed to as a lot of time was put in to perfecting the look and style making all three products we produced fit its genera and even when we faced troubles with the photo editing software we didn't give up or compromise on the quality of work we produced, we worked through it to achieve the look we wanted even though this meant putting in extra time we felt that perfecting our work was well worth the time and i feel that it has totally paid off, leaving us with a very professional looking album cover, magazine advert and music video. We researched the genre with extreme detail noting down conventions we felt completed the genre such as pace of editing and match on action, we used both of these quite heavily as when we researched real media texts within our genera such as Nickelback-Rockstar we found that both of these techniques were used and it was really effective, and this is why we decided to incorporate them in to our music video.


Does your work resemble real media products?

I feel that our products do resemble other real media products as we completed an extensive amount of researched and multiple plans before isolating anything we and others felt were not part of our genre or were not creative. We then picked all of the good points from the different plans and real media texts we analysed, these were Nickelback and The Beatles, we then combined the conventions from the real media texts and our own creations and put them together in an artistic way that was unique to our music video. This is something we discovered when completing our research, that a music video will often have a significant creative feature,  for our video it was our flashback. we incorporated this as it fit in very well with our song and it also allowed us to explore and get creative with the editing software we were using while also complimenting our video making it far more effective. While we were doing this we were looking at other digipaks from our genre making sure we included things that we felt really defined our genre such as colour, costume and location. I feel that our digipak is of the same quality as other world renowned artists plainly due to the fact that we were able to set a tone throughout all of our products and show this quite clearly making it apparent quickly and there for making it stand out as if it was a real media text and this was achieved due to the strong brand identity created. 


Do they all look like they are part of the same promo/ product?

By using similar colours and images in both the magazine advert and the album cover i feel that we created a strong brand identity and the fact that we used the album cover with in the magazine advert again reinforces the brand identity as they see part of the album within the advert.  we discovered that having the band members in the picture be the actual band members in the music video creates a real link between the music video, magazine advert and digipak. Another factor that show's a strong relationship between our album cover and magazine advert is the font type as this is a factor that just by looking at can allow a member of the audience to instantly recognise a product and there for the font can have a very strong relationship with the brand identity and that is why we decided to select a relevant font and use it throughout our products.

How effective are they as a combination?

As a combination i feel that they are really effective as they are able to maintain a strong brand identity which is vital for the products we produced but also because they epitomises the genra meeting a fair amount of rock stereotypes and complying with them but also applying an artistic twist applied to other stereotypes in order to make our products look unique. We incorporate our actors and band members to create enigma as this is a strong and effective way to create interest around a product and allows the advertising of the media product to shift from push marketing to pull as the audience become intrigued and want to find more about the band and album. We achieved this enigma as we begun to designed the magazine advert, with a simple touch of a hand coming out of the page with a 3D look we are instantly connecting to the audience by breaking the 4th wall and literally "reaching for them" we then combined this with a slice in the arm and blood spilling down the advert in order to complete the "3D" look and feel. i feel that this makes the audience think multiple things just by taking a quick glance at our advert. We feel that the 3D effect shows depth and like rock songs may show emotions that wouldn't normally be spoken about or tell stories that will shock as rock songs often deal with serious heart breaking events such as death and this is something that at one point in their lives our audence will have experienced and there for they will be able to relate to it. The only place in which i feel that our digipak does not live up to the reputation very well is its lack of a QR code on the magazine advert or even a website as this doesn't allow the audience to explore our products in greater detail where as if this was included they would be able to visit the website and get there hands on of additional content.



Overall i feel that our digipak and magazine advert do a great job of capturing the audiences attention, maintaing brand identity and intriguing the audence in to wanting to wach our video as it stands out above others both in and outside of our genra due to the artistic twits involved but also because our digipak and magazine advert creates such an impact on the audence at just a glance that they feel not only that the product is exceptional but it is something they can relate to and because of this we are enableing people outside and inside our target audience to connect with our product before even purchasing it.  i feel we achived this by many thing but the most prominent would be the use of young adults on our album as the primary target audence is 20-30 year old men so we have created another way in which they can relate with the album, magazine advert and digipack. 

Evaluation Question 4